No matter how much you focus on customer service and employee satisfaction, there’ll eventually be someone who would rate their experience as substandard. Negative reviews are, unfortunately, inescapable. How many of these have you or your clients experienced? But others are specific to Yelp – and they can really put a damper on your reputation management strategy.īelow, we’ve outlined a few of the most common Yelp-related complaints (including ones we’ve made ourselves!). Some of these issues are pretty much universal across online review platforms. With that in mind, let’s troubleshoot some of the most prevalent problems that businesses face on Yelp.Īll it takes is a simple Google search to realize a lot of folks have a bone to pick with Yelp.įrequently asked questions include “why did my Yelp review disappear?” and “how can I minimize bad Yelp reviews?” And while we don’t pretend to have all the answers, we’ve learned some tips that have helped – and we’re happy to pass them onto you. We’ve even experienced some of these issues ourselves. But you may find yourself getting frustrated when Yelp doesn’t seem to be on your side. It’s a useful platform when it works the way it’s supposed to. That being said, Yelp can present some… unique challenges for your brand.Īlthough Yelp is meant to heighten your online visibility, it can sometimes have the opposite effect. Since Yelp is viewed as a trusted platform by web users, it’s important for business owners to manage their reputation online and to make a concerted effort to make a positive impression. Google reviews are number one, but Yelp is still the second most popular site that consumers check before visiting a physical business location. Online reviews are necessary – and we know that they mainly come from four online platforms. So with that in mind, does your agency (or do your clients) really need Yelp reviews? Alternatively, they can dissuade us from supporting a brand with values that fail to align with our own. While we know that one person’s experience won’t necessarily reflect our own, online reviews can provide the vote of confidence we’re looking for. They provide us with an opportunity to try before we buy. They’re seen as more trustworthy than testimonials or marketing copy – and for good reason. Online reviews can reveal what a business may not be inclined to publicly proclaim. We might also want to know where a brand stands on a political or social justice issue prior to making a purchase. We may want to know whether a business is following public health and safety recommendations before we make the trip. When it comes to the businesses we choose to support, many of us are being more mindful. That means more web users are searching for, filtering, or expanding reviews than ever before. According to ReviewTrackers, review interactions have increased by 50% compared to pre-COVID levels. Generally speaking, reviews have become especially important thanks to the pandemic. In fact, research found that 72% of consumers trust Yelp and personal recommendations equally. Recent data shows that customers value online reviews from total strangers just as much as they do personal recommendations from friends and family. Online reviews are critical in our digital world. We’ll discuss some of those frustrations in today’s post, as well as provide some solutions that can improve your perception of Yelp and its role in your online presence. But this popular site can also come with certain frustrations.
When leveraged correctly, your Yelp listing can boost brand awareness and off-site SEO. While it won’t ever replace Google, it’s a platform that customers undoubtedly rely on to find out more about your business. Yelp Matters, But It’s Not the Only Review Platform.
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